I am driven by a love for creativity and a passion for helping people "connect the dots".
With over 15 years of experience in public-facing communications, Roy Cummings has worked with organizations and individuals to amplify their impact and connect them with their communities.
I believe good communication helps people make sense of things. Whether I'm building a website, developing a communications strategy, or creating a video, my goal is always the same: help people understand, engage, and take action.
Develop Communication Strategy
Helping organizations clarify their goals, identify their audiences, and create communications that support measurable outcomes.
Build Digital Experiences
Designing websites and digital content that are organized, accessible, and focused on the needs of real users.
Tell Better Stories
Creating videos, graphics, photography, and written content that help people understand why the work matters.
Strengthen Organizational Identity
Supporting branding, messaging, internal communications, and marketing efforts that build trust and engagement.
Director of Communications - Georgia State University Library
Lead communications strategy for one of Georgia's largest academic libraries, overseeing digital content, internal communications, marketing campaigns, and campus engagement initiatives.
Digital Communications Manager - Georgia Public Library Service
Led statewide digital communications for state library service by redesigning and managing the agency website, creating multimedia content, and developing marketing strategies that increased awareness of library services, professional development opportunities, and statewide initiatives. Regularly presented workshops that helped library professionals strengthen their own communications and digital skills.
Virtual Services Librarian - Clayton County Library System
Modernized the library's digital presence by leading a website redesign, introducing a new visual identity, expanding online services, and developing technology programs that connected the community with library resources in new ways. Helped position the library as an accessible, technology-forward organization and community partner.
Reference Librarian - Robert W. Woodruff Library of the Atlanta University Center
Supported student and faculty success through research consultations, library instruction, and the development of learning resources while helping users confidently navigate information and technology. Built a foundation in teaching, public service, and translating complex information into practical knowledge.
Web Content Coordinator/IT Liaison - Mercer University - Atlanta
Managed and enhanced the university library's web presence while serving as a bridge between technology, communications, and library services. Improved the user experience through website updates, digital content management, and programming that made library resources more visible and accessible.
“The Non-Expert's Guide to Making Effective Videos”; Library Marketing and Communications Conference Continuing Education Webinar; June 2023
“Fixing the ‘I Don’t Have Time for Social Media’ Problem”; Georgia Family Connections Conference; November 2022
“How to Run a Social Media Takeover the Easy Way”; Georgia Libraries Conference; October 2022
“Creating a Social Media Plan for Your Library”; GPLS Tech Boot Camp; Fall 2021
“President's Program: A Conversation with Deborah Hakes and Roy Cummings, 2020 Library Journal Marketers of the Year”; Library Marketing and Communications Conference; November 2021
“Marketing Strategies for Small Businesses”; Southwest Library, Fulton County Library System; February 2020
“Building a Successful Website for Your Small Business”; Southwest Library, Fulton County Library System; February 2020
“Social Media for Small Business”; Southwest Library, Fulton County Library System; February 2020